Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Astroturfing	You know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic.

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Online PR Jargon
Landing Page A bit like Alice in Wonderland, a landing page is where a site visitor will end up when they click on a link or online advertisement. Not necessarily the home page, the landing page will reflect the content of the ad and be highly targeted. Curiouser and curiouser. More jargon-busting in our online PR glossary

Online PR Jargon

Landing Page

A bit like Alice in Wonderland, a landing page is where a site visitor will end up when they click on a link or online advertisement. Not necessarily the home page, the landing page will reflect the content of the ad and be highly targeted. Curiouser and curiouser.

More jargon-busting in our online PR glossary