Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Brochureware	Sounds like Tupperware but it’s not nearly as useful. Brochureware is when the text from a brochure gets plonked straight onto a website without revision, and with complete disregard to usability, keywords or search terms. Avoid at all costs.

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Online PR Jargon
Spambot A Spambot trawls the internet creating mailing lists from the unsuspecting emails it finds on web pages, newsgroups and chat rooms. These emails are then used as targets for spam. Spambot is bad. Spambot should be sent to bed with no tea. More jargon-busting in our online PR glossary

Online PR Jargon

Spambot

A Spambot trawls the internet creating mailing lists from the unsuspecting emails it finds on web pages, newsgroups and chat rooms. These emails are then used as targets for spam. Spambot is bad. Spambot should be sent to bed with no tea.

More jargon-busting in our online PR glossary