Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Campaign	A campaign is a set of co-ordinated marketing messages, which use different elements of the marketing mix, and are delivered at intervals. Usually with an overall objective like increased sales, a campaign will often be shown on a nice spreadsheet with lots of different colours.

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Online PR Jargon
Comment Spam Comment spam,link spam or blog spam. Refers to a comment left on a blog that is completely unrelated to the post and often contains a link to another site - which then gets boosted in the search engine rankings. It’s unethical. It’s bad. And it’s very wrong. More jargon-busting in our online PR glossary

Online PR Jargon

Comment Spam

Comment spam,link spam or blog spam. Refers to a comment left on a blog that is completely unrelated to the post and often contains a link to another site - which then gets boosted in the search engine rankings. It’s unethical. It’s bad. And it’s very wrong.

More jargon-busting in our online PR glossary