Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| Channel | When subscribing to a podcast, it is the channel you subscribe to. A channel describes the show, so will have information about the author, the web address where the audio file/podcast is residing and the language spoken. It’s also the thing that separates the UK from the rest of Europe. |
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| Online PR Jargon |
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Word of mouth (WOM)Traditionally word of mouth was an over-the-garden-fence way of sharing information. These days word of mouth also refers to text messages, blog posts, message board threads, instant messages and emails which all create a buzz. So word of mouse. Geddit? More jargon-busting in our online PR glossary |