Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Cloaking	Cloaking is when a website returns different web pages to the search engine spiders than it does to regular visitors. Cloaking is an attempt to distort search engine rankings and give the site a higher ranking. It’s a bit of skulduggery that could get a site banned from the search engines.

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Online PR Jargon
Traffic The measurement of the amount of users visiting your website is known as traffic. Traffic is also what you get stuck in if you’re in the car and late for a meeting or trying to get somewhere quickly. Guaranteed. More jargon-busting in our online PR glossary

Online PR Jargon

Traffic

The measurement of the amount of users visiting your website is known as traffic. Traffic is also what you get stuck in if you’re in the car and late for a meeting or trying to get somewhere quickly. Guaranteed.

More jargon-busting in our online PR glossary