Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Comment Spam	Comment spam,link spam or blog spam. Refers to a comment left on a blog that is completely unrelated to the post and often contains a link to another site - which then gets boosted in the search engine rankings. It’s unethical. It’s bad. And it’s very wrong.

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Online PR Jargon
Fisking To savage a post, line by line, in a highly critical but often witty and sarcastic way is known as Fisking or to Fisk. The term is named after journalist Robert Fisk, an early recipient of Fisking. We should be thankful he wasn’t called Robertson-Smythe. More jargon-busting in our online PR glossary

Online PR Jargon

Fisking

To savage a post, line by line, in a highly critical but often witty and sarcastic way is known as Fisking or to Fisk. The term is named after journalist Robert Fisk, an early recipient of Fisking. We should be thankful he wasn’t called Robertson-Smythe.

More jargon-busting in our online PR glossary