Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Conversion rate	Simply put, the conversion rate is the percentage of your visitors who visit your site and take the desired action. This may be signing-up for a newsletter, buying a product or downloading a brochure. The conversion rate is also what you check when you’re buying your duty- free vino.

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Online PR Jargon
Link rot Link rot is when links on a site become irrelevant or broken as the pages they are linking to have moved, been deleted or the content is no longer relevant. Not quite like foot rot but just as annoying. More jargon-busting in our online PR glossary

Online PR Jargon

Link rot

Link rot is when links on a site become irrelevant or broken as the pages they are linking to have moved, been deleted or the content is no longer relevant. Not quite like foot rot but just as annoying.

More jargon-busting in our online PR glossary