Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Dooced	To get dooced is to lose your job because of something you’ve written on your blog about your employer. Named after Heather Armstrong (blog name Dooce) who was fired in 2002 for making fun of the company she worked for. No sense of humour some people.

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Online PR Jargon
Search engine marketing (SEM) Search engine marketing is the umbrella term for a range of marketing activities which market a website via the search engines. May include paid for search, search engine optimisation and link building. Doesn’t include going down on bended knee and begging outside Google Towers. More jargon-busting in our online PR glossary

Online PR Jargon

Search engine marketing (SEM)

Search engine marketing is the umbrella term for a range of marketing activities which market a website via the search engines. May include paid for search, search engine optimisation and link building. Doesn’t include going down on bended knee and begging outside Google Towers.

More jargon-busting in our online PR glossary