Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Grassroots marketing	Grassroots marketing is about building a relationship with influencers in your key market and getting them so enthusiastic for your product or service they practically become your sales force. It doesn’t mean checking out the garden centre in your lunch hour. ‘Ooooh look at those pansies’.

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Online PR Jargon
Video podcasting Similar to podcasting, video podcasting or vodcasting delivers video clips (rather than audio files) of your fave TV shows direct to your PC via web feeds like RSS or Atom. They can then be downloaded to an iPod or portable media player. Makes airport queues bearable. More jargon-busting in our online PR glossary

Online PR Jargon

Video podcasting

Similar to podcasting, video podcasting or vodcasting delivers video clips (rather than audio files) of your fave TV shows direct to your PC via web feeds like RSS or Atom. They can then be downloaded to an iPod or portable media player. Makes airport queues bearable.

More jargon-busting in our online PR glossary