Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Landing Page	A bit like Alice in Wonderland, a landing page is where a site visitor will end up when they click on a link or online advertisement. Not necessarily the home page, the landing page will reflect the content of the ad and be highly targeted. Curiouser and curiouser.

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Online PR Jargon
Dead tree media Magazines, newspapers, books and other printed materials are often referred to as old media or dead tree media because they’re printed on…dead trees. Unlike new media such as blogs, wikis and podcasts which are shiny and sparkly and aren’t printed on anything. More jargon-busting in our online PR glossary

Online PR Jargon

Dead tree media

Magazines, newspapers, books and other printed materials are often referred to as old media or dead tree media because they’re printed on…dead trees. Unlike new media such as blogs, wikis and podcasts which are shiny and sparkly and aren’t printed on anything.

More jargon-busting in our online PR glossary