Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Link exchange	Link exchange means exchanging links with other quality websites to increase link popularity. A link exchange marketing campaign includes exchanging links with a website that is related to your company’s product or service. I’ll scratch yours if you scratch mine.

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Online PR Jargon
Keyphrase keyphrase or search term is a combination of keywords that will help narrow down your search. The right keyphrases in the right places throughout your site will also help your site achieve high search engine rankings. So ‘Online PR Kingston’ is a keyphrase. Go on. Try it now. More jargon-busting in our online PR glossary

Online PR Jargon

Keyphrase

keyphrase or search term is a combination of keywords that will help narrow down your search. The right keyphrases in the right places throughout your site will also help your site achieve high search engine rankings. So ‘Online PR Kingston’ is a keyphrase. Go on. Try it now.

More jargon-busting in our online PR glossary