Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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MSM	MSM stands for mainstream media, for example, TV, radio channels and large newspapers. Not to be confused with SMS which is text messaging. Or M&S which is the UK’s favourite high street store. Or S&M which is something else entirely.

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Online PR Lexicon
Hits don’t refer to the number of people that have visited your site. Hits actually refer to the number of items that make up that page. So four pictures, text and a graphic would be six items or six hits. So when someone says ‘we got 5 million visitors last week’ chances are they didn’t. More jargon-busting in our online PR glossary

Online PR Lexicon

Hits

don’t refer to the number of people that have visited your site. Hits actually refer to the number of items that make up that page. So four pictures, text and a graphic would be six items or six hits. So when someone says ‘we got 5 million visitors last week’ chances are they didn’t.

More jargon-busting in our online PR glossary