Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Mapping	Gathering together a list of influencing social media, such as niche blogs, mainstream blogs and forums, which relate to a specific topic, is known as mapping. When preparing an online campaign, mapping is a useful planning tool. So is an A-Z. Where are we?

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Online PR Jargon
Networks Networks are made up of nodes and connections. In a social network, the nodes are people and the connections are the relationships. Networking is the method of strengthening those relationships. ‘What’s your name, what does your company do? Here’s my card. Call me’. More jargon-busting in our online PR glossary

Online PR Jargon

Networks

Networks are made up of nodes and connections. In a social network, the nodes are people and the connections are the relationships. Networking is the method of strengthening those relationships. ‘What’s your name, what does your company do? Here’s my card. Call me’.

More jargon-busting in our online PR glossary