Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Mash-up	Named after the act of mixing two hip-hop songs together, a mash-up is when the functions of two Web applications are mixed together to create something new and better. Yo yo yo whassup? It’s a mash-up ya know wha’ I’m saying?

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Online PR Jargon
Collaborative software Collaborative software, also known as groupware, is a bit of software that allows different people to work together over the internet on the same documents or projects and often in real time. Ideal if there’s someone in your office you really can’t stand. More jargon-busting in our online PR glossary

Online PR Jargon

Collaborative software

Collaborative software, also known as groupware, is a bit of software that allows different people to work together over the internet on the same documents or projects and often in real time. Ideal if there’s someone in your office you really can’t stand.

More jargon-busting in our online PR glossary