Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Online brand protection	Unauthorised use of logos and images; domain names that discredit your company; and gripe sites: all ways in which your online brand can be damaged. Online brand protection protects your brand from online abuse and reports culprits to the search engines. Now that’s serious stuff.

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Online PR Lexicon
Unique visitor A real person (as opposed to a spider) who has visited your website within a specific time frame is known as a unique user or unique visitor. Unique visits are calculated using cookies and IP addresses. Yes, yes we are all unique in our own special way. More jargon-busting in our online PR glossary

Online PR Lexicon

Unique visitor

A real person (as opposed to a spider) who has visited your website within a specific time frame is known as a unique user or unique visitor. Unique visits are calculated using cookies and IP addresses. Yes, yes we are all unique in our own special way.

More jargon-busting in our online PR glossary