Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Paid search marketing	Paid search marketing is when the search engines show ads for your business, including links to your website, on their search engine results page. You pay the search engine if the visitor clicks on the ad (Pay-per-click or PPC). Could be a few pence a day. Or a whole bunch of bucks.

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Online PR Jargon
List broker A list broker sells or rents lists of information, normally mailing or email addresses, which can be used for targeted marketing campaigns. Use only a reputable list broker with an up-to-date list of opt-in email addresses - otherwise you’ll be accused of spamming. You have been warned. More jargon-busting in our online PR glossary

Online PR Jargon

List broker

A list broker sells or rents lists of information, normally mailing or email addresses, which can be used for targeted marketing campaigns. Use only a reputable list broker with an up-to-date list of opt-in email addresses - otherwise you’ll be accused of spamming. You have been warned.

More jargon-busting in our online PR glossary