Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Peer-to-peer	The direct interaction and filesharing (especially music) between two people in a network, without going through a central point, is known as peer-to-peer. Tears for Fears on the other hand was a moody pop band from the 1980s.

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Online PR Jargon
Vertical search engine The Web is so huge that you can use vertical search engines to help you narrow down your search. So instead of going to Google to find a new job you’d go to Monster.co.uk instead. Or if you were looking for a car, Carpages.co.uk. Or freedesignerclothers.co.uk for clothes. Ok, that doesn’t exist. More jargon-busting in our online PR glossary

Online PR Jargon

Vertical search engine

The Web is so huge that you can use vertical search engines to help you narrow down your search. So instead of going to Google to find a new job you’d go to Monster.co.uk instead. Or if you were looking for a car, Carpages.co.uk. Or freedesignerclothers.co.uk for clothes. Ok, that doesn’t exist.

More jargon-busting in our online PR glossary