Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Ping	Short for Packet Internet Grouper a Ping is what alerts the original poster of a blog that someone has made a reference to that post in another blog when using TrackBack. A ping also notifies blog tracking software when the content of a blog has changed. Ping also refers to knicker elastic.

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Online PR Lexicon
Crisis Blog A crisis blog is a blog created specifically to handle a business’s public relations crisis when something goes t**s up. It means you can respond quickly, squash rumours and give your side of the story. ‘Our CEO was not caught with a stripper from Penge. He was interviewing her for a job.’ More jargon-busting in our online PR glossary

Online PR Lexicon

Crisis Blog

A crisis blog is a blog created specifically to handle a business’s public relations crisis when something goes t**s up. It means you can respond quickly, squash rumours and give your side of the story. ‘Our CEO was not caught with a stripper from Penge. He was interviewing her for a job.’

More jargon-busting in our online PR glossary