Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Podcatcher	A bit like the child catcher in Chitty Chitty Bang Bang, a podcatcher is piece of software that gathers up podcasts and automatically downloads them to your PC. They can then be listened to on your MP3 player. Lollipops anybody?

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Online PR Lexicon
Social currency Social currency is used to define the value that people have in a social setting: some people are rich, rich, rich whilst others are overdrawn. Social currency is also something that provokes interest and quickly gets passed around. Like a joke. So a man walks into a bar. Ouch. More jargon-busting in our online PR glossary

Online PR Lexicon

Social currency

Social currency is used to define the value that people have in a social setting: some people are rich, rich, rich whilst others are overdrawn. Social currency is also something that provokes interest and quickly gets passed around. Like a joke. So a man walks into a bar. Ouch.

More jargon-busting in our online PR glossary