Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Reach	Reach is the number of unique users, stated as a percentage of the target market, who have viewed an online advertisement (like a banner ad). Reach is also what you do if you swallow cat hair.

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Online PR Jargon
Wordtracker Wordtracker can tell you the best keywords and search terms to use on your website, which will increase your position on the search engine results page and drive more traffic to your site. Amateurs guess, professionals know: the gospel according to Wordtracker. More jargon-busting in our online PR glossary

Online PR Jargon

Wordtracker

Wordtracker can tell you the best keywords and search terms to use on your website, which will increase your position on the search engine results page and drive more traffic to your site. Amateurs guess, professionals know: the gospel according to Wordtracker.

More jargon-busting in our online PR glossary