Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Reciprocal linking	The mutually beneficial arrangement of linking two sites together is known as reciprocal linking. Google uses PageRank when it looks at the quality of the sites that are linked to you. So, when Saucy Sue’s swingers site want to get involved in some reciprocal linking – just say no.

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Online PR Jargon
Flicktion A collection of pictures on Flickr accompanied by short stories is known as flicktion. The Doorbells of Florence, which has gained a cult following, was a work of flicktion which was nominated for a Blooker Prize. Just goes to show that truth is stranger than flicktion. More jargon-busting in our online PR glossary

Online PR Jargon

Flicktion

A collection of pictures on Flickr accompanied by short stories is known as flicktion. The Doorbells of Florence, which has gained a cult following, was a work of flicktion which was nominated for a Blooker Prize. Just goes to show that truth is stranger than flicktion.

More jargon-busting in our online PR glossary