Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Search engine positioning (SEP)	Search engine positioning or promotion refers to the constant monitoring and modifying of a website in order for it to achieve higher search engine rankings. A close relative of SEO. In fact they have the same mother: Search engine marketing.

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Online PR Jargon
Grassroots marketing Grassroots marketing is about building a relationship with influencers in your key market and getting them so enthusiastic for your product or service they practically become your sales force. It doesn’t mean checking out the garden centre in your lunch hour. ‘Ooooh look at those pansies’. More jargon-busting in our online PR glossary

Online PR Jargon

Grassroots marketing

Grassroots marketing is about building a relationship with influencers in your key market and getting them so enthusiastic for your product or service they practically become your sales force. It doesn’t mean checking out the garden centre in your lunch hour. ‘Ooooh look at those pansies’.

More jargon-busting in our online PR glossary