Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Searching	Looking for information online is known as searching. You can search on the search engines using keywords or search terms. Or by tags on websites like YouTube and Flickr. Try searching for the meaning of life and see what you get.

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Online PR Lexicon
Reach Reach is the number of unique users, stated as a percentage of the target market, who have viewed an online advertisement (like a banner ad). Reach is also what you do if you swallow cat hair. More jargon-busting in our online PR glossary

Online PR Lexicon

Reach

Reach is the number of unique users, stated as a percentage of the target market, who have viewed an online advertisement (like a banner ad). Reach is also what you do if you swallow cat hair.

More jargon-busting in our online PR glossary