Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Social media release (SMR)	A social media release is a news release that uses social media features like blogs, podcasts and news feeds and will also include links to information and resources. This allows a journalist to cover the story with greater ease and gives them more time to enjoy in the pub.

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Online PR Lexicon
Keyphrase keyphrase or search term is a combination of keywords that will help narrow down your search. The right keyphrases in the right places throughout your site will also help your site achieve high search engine rankings. So ‘Online PR Kingston’ is a keyphrase. Go on. Try it now. More jargon-busting in our online PR glossary

Online PR Lexicon

Keyphrase

keyphrase or search term is a combination of keywords that will help narrow down your search. The right keyphrases in the right places throughout your site will also help your site achieve high search engine rankings. So ‘Online PR Kingston’ is a keyphrase. Go on. Try it now.

More jargon-busting in our online PR glossary