Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Spambot	A Spambot trawls the internet creating mailing lists from the unsuspecting emails it finds on web pages, newsgroups and chat rooms. These emails are then used as targets for spam. Spambot is bad. Spambot should be sent to bed with no tea.

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Online PR Lexicon
Search engine ranking Where your site appears on the search engine results page is known as your search engine ranking. Position 1 on page 1 is ideal. Well, you can go to page 3 or maybe 4 at a push. After that you are in the search engine equivalent of Death Valley. Was that tumbleweed we just saw? More jargon-busting in our online PR glossary

Online PR Lexicon

Search engine ranking

Where your site appears on the search engine results page is known as your search engine ranking. Position 1 on page 1 is ideal. Well, you can go to page 3 or maybe 4 at a push. After that you are in the search engine equivalent of Death Valley. Was that tumbleweed we just saw?

More jargon-busting in our online PR glossary