Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Stickiness	The stickiness of a website refers to the amount of time you spend on a site or a particular web page and the frequency with which you return. A site’s stickiness will depend on its sticky content. A site’s stickiness is a good thing. Sitting in stickiness is not. Best avoided.

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Online PR Lexicon
Chat rooms A chat room is a virtual room where you can go and chat with other people, who have similar interests, in real time. From 80s rock to black and white horror films to knitting with dog hair: if you’re into it - we can guarantee that somebody else will be as well. More jargon-busting in our online PR glossary

Online PR Lexicon

Chat rooms

A chat room is a virtual room where you can go and chat with other people, who have similar interests, in real time. From 80s rock to black and white horror films to knitting with dog hair: if you’re into it - we can guarantee that somebody else will be as well.

More jargon-busting in our online PR glossary