Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Sticky content	Having sticky content or interesting information that is updated regularly will encourage your visitor to stay longer on your site. And then come back for more. Sticky content is good. Being sticky is kind of gross.

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Online PR Lexicon
Anchor text Anchor text is the text used to create a clickable link on a web page. Search engines look at anchor text to work out the exact topic of the page you’re clicking through to, so anchor text should use relevant keywords. Anchor text has nothing to do with boats or butter. More jargon-busting in our online PR glossary

Online PR Lexicon

Anchor text

Anchor text is the text used to create a clickable link on a web page. Search engines look at anchor text to work out the exact topic of the page you’re clicking through to, so anchor text should use relevant keywords. Anchor text has nothing to do with boats or butter.

More jargon-busting in our online PR glossary