Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Tipping point	The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda.

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Online PR Jargon
Social software An application which allows you to share information, pool knowledge and collaborate with thousands of others online is known as social software. Isn’t it great that we all get along? More jargon-busting in our online PR glossary

Online PR Jargon

Social software

An application which allows you to share information, pool knowledge and collaborate with thousands of others online is known as social software. Isn’t it great that we all get along?

More jargon-busting in our online PR glossary