Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Usability	For your website to have good usability it must be easy to navigate, have a good layout, be consistent across all pages and have easy to find information. Aaaah…if only all websites were built this way.

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Online PR Jargon
Keywords The right keywords throughout your site let the search engines know what the site’s all about. So use keywords in the page title, the meta tags, headlines, anchor text and text but in a natural readable way. So, ‘we’re the best widget makes of all widget makers in widget land’ is a no-no. More jargon-busting in our online PR glossary

Online PR Jargon

Keywords

The right keywords throughout your site let the search engines know what the site’s all about. So use keywords in the page title, the meta tags, headlines, anchor text and text but in a natural readable way. So, ‘we’re the best widget makes of all widget makers in widget land’ is a no-no.

More jargon-busting in our online PR glossary