Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Viral marketing	Viral marketing is a marketing strategy which encourages users to pass on a marketing message, usually via emails, which spreads by word of mouth and creates a buzz. If you catch a marketing virus you should step away from your PC and lie down in a dark room.

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Online PR Jargon
Audiocast An audiocast is the broad term given to all audio content broadcast over the internet. So a podcast is an audiocast. As is the MP3 file of you singing in the bath that you’ve made available on your blog. Fame beckons. More jargon-busting in our online PR glossary

Online PR Jargon

Audiocast

An audiocast is the broad term given to all audio content broadcast over the internet. So a podcast is an audiocast. As is the MP3 file of you singing in the bath that you’ve made available on your blog. Fame beckons.

More jargon-busting in our online PR glossary