Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Web 2.0	Web 1.0 was created by a few people for the masses. Web 2.0 is being created by the people for the people using second generation web based services such as blogs, wikis and social networks. It’s a brave new world out there people.

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Online PR Jargon
Word of mouth (WOM) Traditionally word of mouth was an over-the-garden-fence way of sharing information. These days word of mouth also refers to text messages, blog posts, message board threads, instant messages and emails which all create a buzz. So word of mouse. Geddit? More jargon-busting in our online PR glossary

Online PR Jargon

Word of mouth (WOM)

Traditionally word of mouth was an over-the-garden-fence way of sharing information. These days word of mouth also refers to text messages, blog posts, message board threads, instant messages and emails which all create a buzz. So word of mouse. Geddit?

More jargon-busting in our online PR glossary