Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Word of mouth (WOM)	Traditionally word of mouth was an over-the-garden-fence way of sharing information. These days word of mouth also refers to text messages, blog posts, message board threads, instant messages and emails which all create a buzz. So word of mouse. Geddit?

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Online PR Lexicon
Collaborative software Collaborative software, also known as groupware, is a bit of software that allows different people to work together over the internet on the same documents or projects and often in real time. Ideal if there’s someone in your office you really can’t stand. More jargon-busting in our online PR glossary

Online PR Lexicon

Collaborative software

Collaborative software, also known as groupware, is a bit of software that allows different people to work together over the internet on the same documents or projects and often in real time. Ideal if there’s someone in your office you really can’t stand.

More jargon-busting in our online PR glossary