Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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ebooks	e-books, ebooks or eBooks are electronic versions of traditional printed books which can be downloaded from the internet and read on your PC or hand held device. e-books take up less space and use less trees. And you never forget which page you’re on.

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Online PR Jargon
Paid search marketing Paid search marketing is when the search engines show ads for your business, including links to your website, on their search engine results page. You pay the search engine if the visitor clicks on the ad (Pay-per-click or PPC). Could be a few pence a day. Or a whole bunch of bucks. More jargon-busting in our online PR glossary

Online PR Jargon

Paid search marketing

Paid search marketing is when the search engines show ads for your business, including links to your website, on their search engine results page. You pay the search engine if the visitor clicks on the ad (Pay-per-click or PPC). Could be a few pence a day. Or a whole bunch of bucks.

More jargon-busting in our online PR glossary