Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Above the fold	Above the fold refers to the section of a web page that is visible to a visitor without the need to scroll down. Just exactly how lazy are we? Banner ads that are placed above the fold in the top half of the web page tend to get better click-throughs.

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Online PR Lexicon
Digerati Like the Blogerati, the Digerati are an influential and knowledgeable group in the blogosphere. The Digerati are concerned with all things digital and have famous computer scientists and tech magazine writers in their group. They’re sort of like Blogerati’s geeky computer-hugging flatmate. More jargon-busting in our online PR glossary

Online PR Lexicon

Digerati

Like the Blogerati, the Digerati are an influential and knowledgeable group in the blogosphere. The Digerati are concerned with all things digital and have famous computer scientists and tech magazine writers in their group. They’re sort of like Blogerati’s geeky computer-hugging flatmate.

More jargon-busting in our online PR glossary