Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| Conversion rate | Simply put, the conversion rate is the percentage of your visitors who visit your site and take the desired action. This may be signing-up for a newsletter, buying a product or downloading a brochure. The conversion rate is also what you check when you’re buying your duty- free vino. |
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| Online PR Lexicon |
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TrafficThe measurement of the amount of users visiting your website is known as traffic. Traffic is also what you get stuck in if you’re in the car and late for a meeting or trying to get somewhere quickly. Guaranteed. More jargon-busting in our online PR glossary |