Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Easter eggs	Sadly, not the chocolate variety, Easter eggs refer to secret messages or graphics that a designer or developer hides in a computer program for a bit of a joke. Who knew that computer geeks had a sense of humour?

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Online PR Lexicon
Astroturfing You know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic. More jargon-busting in our online PR glossary

Online PR Lexicon

Astroturfing

You know when there’s a grass-roots buzz about a product? And it seems that everybody is blogging about it? Sometimes it turns out these blogs have actually been written by a PR company. Who’d have thought? Well, that’s Astroturfing. Artificial and plastic.

More jargon-busting in our online PR glossary