Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Groups	collection of people brought together online because of similar interests, goals, or concerns are known as groups. They exchange ideas and messages in chat rooms; message boards; forums; via email; and sometimes on the ‘phone. A member of a group is a grouper. Ok, we made that up.

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Online PR Lexicon
Vertical search engine The Web is so huge that you can use vertical search engines to help you narrow down your search. So instead of going to Google to find a new job you’d go to Monster.co.uk instead. Or if you were looking for a car, Carpages.co.uk. Or freedesignerclothers.co.uk for clothes. Ok, that doesn’t exist. More jargon-busting in our online PR glossary

Online PR Lexicon

Vertical search engine

The Web is so huge that you can use vertical search engines to help you narrow down your search. So instead of going to Google to find a new job you’d go to Monster.co.uk instead. Or if you were looking for a car, Carpages.co.uk. Or freedesignerclothers.co.uk for clothes. Ok, that doesn’t exist.

More jargon-busting in our online PR glossary