Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Influencers	Influencers are trendsetters who let everyone know their thoughts and opinions via various online message boards, forums and blogs. The right influencers behind your product or service can build a brand quicker than you can say ‘I’m under the influence’.

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Online PR Lexicon
Dowdification Named after the New York Times writer Maureen Dowd, dowdification refers to the alteration of the meaning of a quote by the omission of certain words or phrases. Came about after she misquoted George Bush in 2003. Did anyone notice? More jargon-busting in our online PR glossary

Online PR Lexicon

Dowdification

Named after the New York Times writer Maureen Dowd, dowdification refers to the alteration of the meaning of a quote by the omission of certain words or phrases. Came about after she misquoted George Bush in 2003. Did anyone notice?

More jargon-busting in our online PR glossary