Glossary | |
Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere? Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds. (And writing them kept the immediate future team amused for at least a whole afternoon!) Any definitions you want to add? Email us at info@immediatefuture.co.uk | |
| Keyword stuffing | Keyword stuffing is the unethical practice of overstuffing website text with keywords in the hope of getting high search engine rankings. Too many keywords and the search engines will simply ignore you. And the text won’t make a whole lot of sense. Leave stuffing to the Christmas turkey. |
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| Online PR Lexicon |
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DisintermediationDisintermediation means removing the middleman like distributors or retail outlets and allowing online businesses to sell direct to their customers. It’s also a great word that will amaze your friends and colleagues and win you loads of points in Scrabble. More jargon-busting in our online PR glossary |