Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Lurker	Lurkers are frequent visitors to chat rooms, message boards and news groups but rarely join in the discussion. Lurkers may or may not wear dirty macs whilst lurking.

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Online PR Lexicon
Pareto Principle The Pareto principle, named after the Italian economist, is also know as the 80/20 rule. It refers to the fact that 80% of your results stem from 20% of your actions or 80% of your outcomes come from 20% of your inputs. So basically stop faffing and concentrate on the stuff that works. More jargon-busting in our online PR glossary

Online PR Lexicon

Pareto Principle

The Pareto principle, named after the Italian economist, is also know as the 80/20 rule. It refers to the fact that 80% of your results stem from 20% of your actions or 80% of your outcomes come from 20% of your inputs. So basically stop faffing and concentrate on the stuff that works.

More jargon-busting in our online PR glossary