Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Mass media	Mass media are the forms of communication which reach a lot of people very quickly. So, newspapers, magazines, books, video, radio, television and the Web would all be examples of mass media. On the other hand, girls screaming at a Take That concert is mass hysteria.

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Online PR Lexicon
Flog When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere - it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans - fake blogs are cheap and nasty. It’s not a good look. More jargon-busting in our online PR glossary

Online PR Lexicon

Flog

When a marketing bod pretends to be a 12-year-old computer nerd and leaves made-up reviews of his own products all over the blogosphere - it’s known as a fake blog or flog. Like fake hair, fake nails and fake tans - fake blogs are cheap and nasty. It’s not a good look.

More jargon-busting in our online PR glossary