Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Pareto Principle	The Pareto principle, named after the Italian economist, is also know as the 80/20 rule. It refers to the fact that 80% of your results stem from 20% of your actions or 80% of your outcomes come from 20% of your inputs. So basically stop faffing and concentrate on the stuff that works.

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Online PR Lexicon
Tipping point The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda. More jargon-busting in our online PR glossary

Online PR Lexicon

Tipping point

The tipping point: how little things can make a big difference by Malcolm Gladwell in 2000 describes the tipping point as being the dramatic second where something unique becomes common, the moment of critical mass where radical change is a possibility. Wow it’s all a bit Yoda.

More jargon-busting in our online PR glossary