Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Search engine ranking	Where your site appears on the search engine results page is known as your search engine ranking. Position 1 on page 1 is ideal. Well, you can go to page 3 or maybe 4 at a push. After that you are in the search engine equivalent of Death Valley. Was that tumbleweed we just saw?

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Online PR Lexicon
Long Tail Named after the shape created in a demand curve graph, Long Tail refers to the idea that if enough specialists, alternative and independent products are sold collectively they’ll make up a market to challenge the blockbusters. Long Tail is also one of the Dragons in Harry Potter. More jargon-busting in our online PR glossary

Online PR Lexicon

Long Tail

Named after the shape created in a demand curve graph, Long Tail refers to the idea that if enough specialists, alternative and independent products are sold collectively they’ll make up a market to challenge the blockbusters. Long Tail is also one of the Dragons in Harry Potter.

More jargon-busting in our online PR glossary