Glossary

Don’t know your podcasting from your vodcasting? Confused as to the meaning of search engine optimisation? And what exactly is a blog? Or blogging? Or the blogosphere?

Here for the first time, in our fabulous Online PR and Social Media Glossary (phew), are our slightly tongue-in-cheek definitions for all the latest buzzwords doing the rounds.

(And writing them kept the immediate future team amused for at least a whole afternoon!)

Any definitions you want to add? Email us at info@immediatefuture.co.uk



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Above the fold	Above the fold refers to the section of a web page that is visible to a visitor without the need to scroll down. Just exactly how lazy are we? Banner ads that are placed above the fold in the top half of the web page tend to get better click-throughs.

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Online PR Lexicon
Seeding Seeding refers to ‘viral’ agencies which place messages, pictures and videos on such sites as YouTube or Flickr and then just leave them there. No interaction. No conversation with the customer. It’s a all a bit seedy really. More jargon-busting in our online PR glossary

Online PR Lexicon

Seeding

Seeding refers to ‘viral’ agencies which place messages, pictures and videos on such sites as YouTube or Flickr and then just leave them there. No interaction. No conversation with the customer. It’s a all a bit seedy really.

More jargon-busting in our online PR glossary