• Social Commerce
• Social Media
• Social Search
• Social Shopper
• Social Retail
• Twitter

Best practice briefing for social media

This guide is intended for PR and marketing professionals. It provides some best practice guidelines for briefing a social media agency. It is essential to understand how social media and online PR is different from conventional PR and marketing in order to ensure the goals you set in a brief are aligned with your overall business objectives.

It can be easy to get caught up in the buzz surrounding a particular social media platform - Twitter or Facebook, for example - and quite often there may be strong political pressure to focus an initiative around that platform. This means that the focus of the activity is on the medium, rather than the target audience, at the expense of the broader business objectives.

For this reason, it's important that a brief clearly defines the objectives and target audience in terms that are relevant to a social media programme, and that's what this guide will help you to do.

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