Extend reach, increase purchase and fill your pipeline
Nine out of ten people in the UK have a mobile handset. But how do they use them to connect the real world around them to social media? And how can brands harness this opportunity?
Read this report to discover how social media and live branded experiences increases propensity to purchase, impacts interest and consideration and how it drives people across the UK to share posts, photos, tweets and video on social media.
This quick guide to social media in the workplace provides a snapshot of the areas you might consider when looking at both how to protect your business from social litigation or enhance your collaboration using social media
Google search results now include Twitter, Quora and Flickr. Facebook users search the web without leaving the platform. Today search is all about social search. Find out how social is impacting the search engines and more importantly the behaviours of consumers and customers. And discover just what it means to the way your company implements search and social initiatives.
A little insight into social media activities around Christmas
Social shoppers want to explore, collaborate and be inspired before they decide to buy. Social retail has opened up the purchase cycle and, for retailers that can engage with the social shopper, it’s significantly increased the potential market size. Exclusive research into the UK social shopper looks deeper into consumer behaviours to examine the social triggers for purchase that impact the online retailer.
How does social media really work in practice? Social Media Lens asks the brands, the editors, the industry influencers and those at the forefront of social media to share real world experience. Discover how social media impacts business communications from the people who have been immersed in the challenges.
Social media requires a different way of planning. The frameworks are the same, just the rules are different. In briefing a social media agency, or scoping out your own planning, it is essential to ask the right questions. That way, you are able to consider your objectives, define you audiences and set your measurements with social media in mind. The result is a more focused achievable plan that will deliver success.
The impact of Online conversation on the Interbrand Top 100 global brand survey