Social Media Lens
As social media becomes an integral part of business communications, it is time to progress from examining the theories and models and look to the real world experiences. Plans on paper look very different in practice and Social Media Lens examines the challenges, successes and failures of adopting social media.
Social Media Lens is a collection of personal views on the impact of social media - told in a compendium of essays and anecdotes written by brands, businesses, associations, editors and those that have firsthand experience of putting social media into practice.
Understand the reality of crisis in the social sphere; find out what UK companies can learn from the US experience; and discover the pitfalls of managing global campaigns. And most importantly, hear from the people that are implementing, practicing and living social media communications every day.
Social Media Lens please complete the short form to download your copy.