• Forging a social strategy
• Setting policy & training
• Social Media Crisis
• Using social media in B2B
• Managing brand influencers
• Improving search visibility
• Creating conversations
• Discovering your audience

SEO PR: Improving a brand’s visibility in the search engines

When customers search for your brand online, they’re not only looking for your company’s website. They’re also looking for positive recommendations, product reviews, video clips, and price comparisons. For them it’s part of the customer journey.

Businesses must think of Google’s page 1 as their company’s ‘shop window’ and a chance to display its best products and services.

SEO PR: Optimising off-website content

At immediate future, we don’t optimise your company’s website; we leave that to your SEO consultants or in-house team. But any social media activity has search at its core. Which means all off-website content is optimised: conversations on blogs and forums are keyword-rich; videos and images are tagged; and news releases are embedded with links and keyphrases.

As positive keyword-rich content filters through the social media sphere, negative comments and articles are displaced and positive conversations and reviews around your business begin to dominate page one.

For more information about increasing your brand’s visibility in the search engines, get in touch.

Matthew Tod, CEO Logan Tod: “We exist in over three thousand places in Google now, and that’s all thanks to immediate future.”