Why having a corporate social media policy is essential
Carefully placed articles; positive product reviews; and a well planned social media programme can all be undermined by an ill-informed employee who blogs or tweets without care.
Companies don’t want to smother creativity or freedom of expression. But to avoid brand damaging posts,employees need to be clear about what they can – and cannot - say online.
Putting a corporate social media policy in place
immediate future helps companies put social media policies in place. And we do this by involving employees from the outset in policy development, and training team members in communications best practice. This enables them to post, comment and tweet with confidence.
We can also advise you on what to do when a popular blogger or tweeter leaves the company. And how to manage those big personalities.
Need a corporate social media policy? Get in touch.


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