• Forging a social strategy
• Setting policy & training
• Social Media Crisis
• Using social media in B2B
• Managing brand influencers
• Improving search visibility
• Creating conversations
• Discovering your audience

Social media strategy

Brands often engage in social media activity without considering how it fits into their overall business objectives. Facebook fan pages, Twitter accounts and business blogs take just a few minutes to set up. But businesses risk undermining all marketing efforts if conversations are quickly abandoned; content is unmonitored; or brand values are undermined.

Increasing the success of your marketing campaign

At immediate future, we know that social media initiatives are more effective when fully integrated into an overall marketing strategy rather than used as a standalone tactic.

So we amplify your offline marketing message by creating positive reviews, comments and conversations around your product or service. We use social media to tell brand stories, share information, and deep dive into product details. And we use it to build relationships with fans and influencers to raise awareness, increase brand engagement and encourage purchase.

And we have a proven model for determining key performance indicators which either demonstrate brand or business value or, where possible, clearly show ROI.

How does social media complement your marketing activity? Get in touch.

Ruth Speakman, Head of PR, Sony Europe: “I look for a PR agency that can actually teach me something new, after over a decade in the industry, and immediate future does just that.”